Website · 2018

MotorMeister

A full rebrand and a new website for a Brisbane diesel specialist. AA-Autotech became MotorMeister, German-heritage identity and all, on a site that is fast and turns up in local search.

The Mission

Turn a mechanic's 20 years of German engineering experience into an actual brand, on a site that is fast and easy to find.

Full rebrandBuilt for local searchFast on any phone
motormeister.com.au
MotorMeister homepage with the new logo and 'Your Diesel Engine Specialist in Archerfield' headline
Full rebrandAA-Autotech rebranded as MotorMeister: new logo and German-heritage identity on a fast, findable site.
01
// The Problem

The Challenge

The mechanic had over 20 years of experience with German cars and a name nobody remembered. He needed a rebrand that stood out and actually reflected what he did.

02
// The Approach

The Solution

The new identity, MotorMeister, covers the logo, signage, print and merchandise. The website that goes with it is clean, modern and quick, built for phones and for search, with HTTPS throughout, which in 2018 still counted as a selling point.

03
// The Details

Screens & Details

The interactions that make the project what it is.

Supported vehicle brands strip, Audi, Ford, Citroën, Nissan, Toyota, BMW
01European and German marques, front and centre
MotorMeister on a mobile viewport
02Fast and mobile-optimised for local search
04
// The Scope

What Shipped

Delivered & live
Brand02
✓Complete brand identity system
✓High-resolution photography
Performance & SEO03
✓Incredibly fast load times
✓Mobile-optimized interface
✓SEO optimization for local search
Site02
✓HTTPS throughout for security
✓Contact and enquiry forms
Open for work

Have something that needs
building properly?

A shop that actually sells things, some awkward bit of logic nobody else wants to touch, or just a second opinion on what you already have. The workshop is open.