Website · 2023 - ongoing

Canetoad Equipment

A Maropost (ex-NETO) storefront taken apart and rebuilt as a headless Vue 3 shop, with the vehicle you drive front and centre. Same back office, much better shopfront.

Launch Project Deep Dive

The Mission

Free a growing offroad retailer from a platform that was holding it back, without throwing away the catalogue and the operations that already worked fine.

Headless, not rebuilt from zeroFaster on mobileCustom buying experience

Canetoad Equipment storefront with a 'what are you after / pick your vehicle' search bar — Headless, not rebuilt from zeroA Maropost monolith rebuilt as a headless Vue storefront, with 'pick your vehicle' up front.

// The Problem

The Challenge

The Maropost monolith was in the way. It was limiting growth and made the kind of custom shopping experience the automotive accessories market expects effectively impossible.

// The Approach

The Solution

The monolith was stripped back to an API and left there. On top went a new brand and UI, designed in Figma, and a headless Vue 3 frontend built as a proper component system.

// The Details

Screens & Details

The interactions that make the project what it is.

'Real rigs, real fitments' section showing utes with fitted canopies — 01Vehicle-specific fitments, a buying experience built for automotive

Canetoad Equipment on a mobile viewport — 0287% more mobile conversions after the rebuild

// The Scope

What Shipped

Delivered & live

Decouple

Monolith → headless

✓Kept Maropost / NETO as the backend API✓Stripped the presentation layer off✓Redis cache in front✓Vuex ORM / Pinia data layer

Rebrand in Figma

New UI, reusable system

✓Modern brand and UI designed in Figma✓Component design system✓Built as reusable Vue 3 components

Buying experience

Built for automotive fitment

✓Custom vehicle selector, 75% less browsing time✓Interactive spray-booth visualiser✓Mobile-optimised throughout

Operations

Run the shop faster

✓Custom admin dashboard, 68% faster product listing✓Specialised POS system✓Business intelligence tools

Open for work

Have something that needs
building properly?

A shop that actually sells things, some awkward bit of logic nobody else wants to touch, or just a second opinion on what you already have. The workshop is open.