FloorView

Shopify's own analytics and GA4 are very good at telling you what happened on average. Conversion rate, where the funnel leaks, which products sell. What they cannot show you is the bit that actually explains a lost sale, which is the order one particular shopper did things in. The usual experience is opening a dashboard, looking at some perfectly accurate numbers, and closing it again none the wiser. What the owner really wants is to stand in the shop for ten minutes and watch.

The whole thing is an isometric shop floor built in CSS 3D transforms. No WebGL, no game engine, and definitely no camera. The layout comes straight from the store's real catalogue, and the little figures walk paths rebuilt from the session event stream.

There are two ways to look at it. Live, where events appear on the floor a second or two after they happen, and Replay, where you pick a moment, choose a shopper, and jump the playback to any row in their timeline. On top of that sits a layer that quietly flags the odd behaviour so you do not have to go hunting for it. Pro adds the interventions, all opt-in. Setup is a Shopify connect and nothing else: no tagging every product by hand, no security review, no consultant with a slide deck. The floor assembles itself.

The interactions that make the project what it is.