A local vehicle mechanic that is also my go-to person for any car troubles dearly a complete revamp of his online presence. He tried to establish his company as AA-Autotech and the intention of the company name was to gain rankings in the google search engine results pages. But after having a thorough consulting session about online marketing and search engine optimization we concluded a thorough rebrand was necessary in order to stand out from the crowd.

We toyed around with a number of German around the automotive sector for the brand name. Reason being as he is originally from Germany where he practiced his profession as automobile engineer for nearly 20 years before making his move to Australia. He is very experienced fixing European cars, focuses a lot on great customer service and the still keeps studying to keep his craftsmanship at a high level. To represent all this in his new brand we chose the name "MotorMeister". This branding included logo, signage, print material and merchandise such as stickers and t-shirts.

To reflect the quality of his work the website needed to be clean, sharp and modern. High resolution pictures were taken on-site and are used mainly for the google business entry. The website is incredibly fast, easy to use on mobile devices and optimised to appear in search engines under the right keywords. Routing all traffic through https ensures that personal data is encrypted when for example filling out the enquiry or contact form.

Watch this space as there are still big features waiting in the pipeline for MotorMeister.